Car
market is expanding, the sales is increasing. To meet the needs of customers
around the globe, manufacturers are always oriented to the development and
continuous innovation for their products. Profitability of the industry is very
large, but it will pull additional challenges that manufacturers face to,
particularly the uneven distribution of the global market.
These
leaders, manufacturers in this field always has had the strategic mission is clear
plan in the context of economic turmoil today. Increased demand and attract
more customers use will lead to increased profitability and expanded market
share. Therefore, the emphasis on navigation will help the businesses achieve
their certain success.
The obvious change of the
automotive industry
After
going through the development process in many recent decades, the industry has
towards and focus on directly to the needs of consumers on the factors like
safety thanks to the support from the smart devices, save fuel and protect the
environment clean and strengthen the necessary resources.
On the
user side, they always trust to the brand of the famous brands and the budget
to pay for the cars to express their own class than are the features that
manufacturers focus on.
To
reconcile the two factors of supply and demand is not easy. The new model adds
costs and bring about certain effects. Consumers can search the information
luxuriant as specifications, quality and evaluation, prices across the media as
well as direct sales agents, showroom …
Impacts on automotive
sector
Manufacturer
brought new trends to the market but can not avoid the challenges of the risks
may be encountered. These changes bring both positive and negative, and need
solutions to balance between the two elements.
- The
cost of having to pay more for the establishment of software and new
electronic equipment higher, but in return, the contribution of this
feature brings greater efficiency in advance.
- Outstanding quality and safety assurance are the
characteristic elements of each product. The support functions in the
driver's who seeks to use to help them feel more secure and confident,
thereby contributing to increased profitability for the business. For
example reminder function to time maintenance is preferred.
- The
collection of consumer information to ensure providing good customer
service, maintain and increase customer loyalty is one of the issues that
need attention.
- Not
just innovation in hardware, software interacts with the investment should
also be enhanced to accelerate the change of this product line.
- The
costs incurred in the process of setting up the equipment alert danger,
ensure the safety of consumers as well as a difficult challenge. Due to
pressure from consumers as well as competitors, the construction of a new
model is needed in an appropriate price to be competitive.
The
investment makes a positive innovation in the automotive industry globally has
opened up a new era. Learning from competitors, create breakthrough
differentiation of production, the producers gradually expand the market with a
new approach, focusing primarily on product quality, service and still meet
customers’ expectations about the utility and safety while maintaining the
prices of vehicle.
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